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Research papers

The screen paper

This paper is a sample of five different approaches from a recent survey that I conducted, under the financial support of the Generalitat of Valencia (Spain), among some world leading experts on international electronic media.The electronic newspaper...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Juan A. Giner
June 15, 1992
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Citation

Giner, J. A. (1992a, June 15). The screen paper. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-screen-paper


Research papers

The media and research scene in Portugal

Based on data provided from existing studies, there are in Portugal sophisticated models for media planning, in particular TOM model from Odec, operating with Euroteste data, and MARKSEL model, operating with BAREME and AGB Portugal's data. In...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Luis Queirós
June 15, 1992
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Citation

Queirós, L. (1992a, June 15). The media and research scene in Portugal. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-media-and-research-scene-in-portugal


Research papers

Measuring and selling new media via established research systems

In recent years there has been a steady move towards an integrated and interdependent European market - and the media available to advertisers across Europe have become more similar country by country. There is still however limited access available...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: John Clemens, Jon Priest
June 15, 1992
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Citation

Clemens and Priest (1992a, June 15). Measuring and selling new media via established research systems. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-and-selling-new-media-via-established-research-systems


Research papers

Adapting advertising to the media environment, or: The way to kill two birds with one stone

The significance of the media environment with respect to the effectiveness of advertising can be considered as one of the most arbitrary subjects in the field of media research and media planning. Systematical research in this field, however, has...

Catalogue: Seminar 1992: Media Research Meets The Future
Authors: Bouke Walstra, Piet L. C. Nelissen
June 15, 1992
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Citation

Walstra and Nelissen (1992a, June 15). Adapting advertising to the media environment, or: The way to kill two birds with one stone. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/adapting-advertising-to-the-media-environment-or-the-way-to-kill-two-birds-with-one-stone


Research papers

Media mix

The following paper describes a special analysis made using the German Verbraucher Analyse, a consumer analysis similar to other consumer usage/purchase research in many other European countries. For this reason our analysis can easily be duplicated...

Catalogue: Seminar 1992: Media Research Meets The Future
Author: Rolf Speetzen
June 15, 1992
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Citation

Speetzen, R. (1992a, June 15). Media mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-mix-3922


Research papers

The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures

In consumer markets, predictions of the demand for new products are often made using intention surveys. The applications of intention surveys on industrial markets, however, are rather limited. This study shows, how an intention survey can be applied...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Karel Jan Alsem, Jan C. Reuyl
June 15, 1991
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Citation

Alsem and Reuyl (1991a, June 15). The expansion of broadcast media in the Netherlands: Effects on the advertising expenditures. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-expansion-of-broadcast-media-in-the-netherlands-effects-on-the-advertising-expenditures


Research papers

The challenge of the future

The introductory speech of the ESOMAR Seminar on the Expansion of Broadcast media is divided in two parts. The first part’s purpose is to define the key role that broadcast media -and in particular Television- play in every person’s life,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: José María Casero
June 15, 1991
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Citation

Casero, J. M. (1991a, June 15). The challenge of the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-challenge-of-the-future


Research papers

Comparative evaluation of alternative research systems in France including a first view of passive sensing

CESP is a French inter-professional association grouping together all the professions involved in the advertising market; that is: advertisers, agencies, media buying companies and the media themselves (television, radio, magazines, the daily press,...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Author: Corinne Fabre
June 15, 1991
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Citation

Fabre, C. (1991a, June 15). Comparative evaluation of alternative research systems in France including a first view of passive sensing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comparative-evaluation-of-alternative-research-systems-in-france-including-a-first-view-of-passive-sensing


Research papers

The media multiplier and the growing significance of scanner data

The essence of the Media Multiplier concept is that the combination of print and television advertising does a better job for the advertiser than the use of television on its own. This paper is divided into 4 parts. In the first part I discuss the...

Catalogue: Seminar 1991: Publishing For An Optimal Product
Author: Alan Smith
June 15, 1991
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Citation

Smith, A. (1991a, June 15). The media multiplier and the growing significance of scanner data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-media-multiplier-and-the-growing-significance-of-scanner-data